// Exemption
Digital automated service - advertising services
Retail Sales & Use Tax exemption · RCW 82.04.192(3)(b)(xiii) · enacted 2009
Before ESSB 5814
Advertising services delivered as a digital automated service were excluded from the definition of "retail sale" under RCW 82.04.192(3)(b) and were not subject to retail sales/use tax — they were reported under the service & other activities B&O classification only.
Source: 2024 DOR Tax Exemption Study · RCW 82.04.192(3)(b)(xiii)
After
Effective October 1, 2025, ESSB 5814 removed advertising services from the digital-automated-service exclusion and made them an enumerated retail sale subject to retail sales/use tax (and retailing B&O). The statutory definition carves out certain activities — confirm specific facts against ESSB 5814 and DOR's interim guidance.
Source: ESSB 5814 (2025)
Details
- Citation
- RCW 82.04.192(3)(b)(xiii)
- Study reference
- E1561-1
- Tax type
- Retail Sales & Use Tax
- Preference type
- Exemption
- Category
- Business
- Year enacted
- 2009
- End date
- None scheduled
Fiscal impact (2024 study estimates)
- Revenue if repealed — local ($M)
- FY 2024: 0 · FY 2025: 122.29 · FY 2026: 138.95 · FY 2027: 144.9
- Revenue if repealed — state ($M)
- FY 2024: 0 · FY 2025: 220.63 · FY 2026: 250.67 · FY 2027: 261.41
- Taxpayer savings — local ($M)
- FY 2024: 128.25 · FY 2025: 133.41 · FY 2026: 138.95 · FY 2027: 144.9
- Taxpayer savings — state ($M)
- FY 2024: 285.19 · FY 2025: 296.66 · FY 2026: 308.98 · FY 2027: 322.2
CTI = confidential taxpayer information · D = unable to disclose
From the 2024 DOR Tax Exemption Study
Det. No. 16-0141R, 36 WTD 394 (July 31, 2017) 397 ANALYSIS: DAS means any service transferred electronically that uses one or more software applications. RCW 82.04.192(3)(a). Under the provisions of RCW 82.04.050(8)(b) the term “sale at retail” or “retail sale” includes the sale of DAS to consumers: A retail sale of digital goods, digital codes, or digital automated services under this subsection (8) includes any services provided by the seller exclusively in connection with the digital goods, digital codes, or digital automated services, whether or not a separate charge is made for such services. Taxpayer does not dispute that it provides authentication and resolution services to its customers electronically through the means of software applications, which meets the definition of DAS in RCW 82.04.192(3)(a). Taxpayer’s basis for relief is that its activity qualifies for the exclusion from the definition of DAS because it primarily involves the application of human effort. Under the provisions of RCW 82.04.192(3)(b) DAS does not include: “(i) Any service that primarily involves the application of human effort by the seller, and the human effort originated after the customer request
Does this apply to you?
This is reference data from the 2024 study — not advice, and 2025–26 legislation may have changed it. Three ways to go deeper: