// Exemption

Digital automated service - advertising services

Retail Sales & Use Tax exemption · RCW 82.04.192(3)(b)(xiii) · enacted 2009

All exemptions & deductions
Repealed / removedESSB 5814 (2025) · effective 2025-10-01

Before ESSB 5814

Advertising services delivered as a digital automated service were excluded from the definition of "retail sale" under RCW 82.04.192(3)(b) and were not subject to retail sales/use tax — they were reported under the service & other activities B&O classification only.

Source: 2024 DOR Tax Exemption Study · RCW 82.04.192(3)(b)(xiii)

After

Effective October 1, 2025, ESSB 5814 removed advertising services from the digital-automated-service exclusion and made them an enumerated retail sale subject to retail sales/use tax (and retailing B&O). The statutory definition carves out certain activities — confirm specific facts against ESSB 5814 and DOR's interim guidance.

Source: ESSB 5814 (2025)

Details

Citation
RCW 82.04.192(3)(b)(xiii)
Study reference
E1561-1
Tax type
Retail Sales & Use Tax
Preference type
Exemption
Category
Business
Year enacted
2009
End date
None scheduled

Fiscal impact (2024 study estimates)

Revenue if repealed — local ($M)
FY 2024: 0 · FY 2025: 122.29 · FY 2026: 138.95 · FY 2027: 144.9
Revenue if repealed — state ($M)
FY 2024: 0 · FY 2025: 220.63 · FY 2026: 250.67 · FY 2027: 261.41
Taxpayer savings — local ($M)
FY 2024: 128.25 · FY 2025: 133.41 · FY 2026: 138.95 · FY 2027: 144.9
Taxpayer savings — state ($M)
FY 2024: 285.19 · FY 2025: 296.66 · FY 2026: 308.98 · FY 2027: 322.2

CTI = confidential taxpayer information · D = unable to disclose

From the 2024 DOR Tax Exemption Study

Det. No. 16-0141R, 36 WTD 394 (July 31, 2017) 397 ANALYSIS: DAS means any service transferred electronically that uses one or more software applications. RCW 82.04.192(3)(a). Under the provisions of RCW 82.04.050(8)(b) the term “sale at retail” or “retail sale” includes the sale of DAS to consumers: A retail sale of digital goods, digital codes, or digital automated services under this subsection (8) includes any services provided by the seller exclusively in connection with the digital goods, digital codes, or digital automated services, whether or not a separate charge is made for such services. Taxpayer does not dispute that it provides authentication and resolution services to its customers electronically through the means of software applications, which meets the definition of DAS in RCW 82.04.192(3)(a). Taxpayer’s basis for relief is that its activity qualifies for the exclusion from the definition of DAS because it primarily involves the application of human effort. Under the provisions of RCW 82.04.192(3)(b) DAS does not include: “(i) Any service that primarily involves the application of human effort by the seller, and the human effort originated after the customer request

Does this apply to you?

This is reference data from the 2024 study — not advice, and 2025–26 legislation may have changed it. Three ways to go deeper: